Our client challenged us to create a more engaging environment for their F1 simulator. Once the most popular interactive in their suite it was felt it had lost its impact so they wanted to freshen the display as part of their programme for an improved guest experience.

Our creative team came up with the idea of displaying the car in a more active position. They wanted to re-create a section of the track and show the car manoeuvring a bend.

Once the concept had been approved the design team created a 3d visual to illustrate exactly how much visual impact the simulator would have once completed.

In order to fullyillustrate how the simulator would work as part of the new suite, a plan was drawn up for the Barcelona event.

The finished simulator was delivered at the Spanish Grand Prix and has since proved to be the most popular interactive in the suite.